maandag 25 april 2011

The Value of Understanding Communication Theory

Why should you know something about communication and the theory behind it? In addition to fostering critical thinking skills, being a student of communication theory will help you appreciate the richness of research across various fields of study.

Understanding communication theory also helps you make sense of your life experiences. Communication theory aids you in understanding people, media, and events and helps you answer important questions.

Thus far, I have observed that learning about communication theory helps your critical thinking skills, informs you about the value of research across different fields of study, and aids you in understanding the world around you. One final reason to study theories of communication pertains to an area that is likely to be most important in your life – you. Learning about who you are, how you function in society, the influence you are able to have on others, the extent to which you are influenced by the media, how you behave in various circumstances, and what motivates your decisions are just a handful of the possible areas that are either explicitly or implicitly discussed in the theories you will be introduced to in this book. These are not “self-help” communication theories; they do not provide easy answers to difficult questions.

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